About
Tel Aviv Capital is a privately held, family‑owned firm specializing in the exclusive franchising, representation, and reselling of technology brands for enterprises, government institutions, and national agencies.
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From our early beginnings in 2016, the company has followed a deliberate path of establishing ventures in the Israeli financial sector. As our operations have expanded geographically, we have recruited former senior directors and formed a dedicated corporate business scouting unit that identifies and evaluates high-impact sectors, ensuring that each joint venture aligns with our values ​​of advancing people, purpose, and sustainable growth.
Starting from 2024, Tel Aviv Capital, operating across Israel, the Baltic-Nordic states, and the Far East, focuses on vital domains such as Defence & Homeland Security, Fintech, Medtech, and AI-based solutions.
Values
​​​Purpose with Intention
We view leadership as both an obligation and a privilege. We lead by example with clarity, purpose, and intention in every action we take. Our mission is driven by a deep sense of responsibility to create exceptional value, guided by integrity and conviction. What we do is more than business; it is a calling to build, influence, and lead with purpose that endures.
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Excellence in Motion
We move fast and think even faster. Our experience, maturity, and ethical foundation empower us to make thoughtful, data-driven decisions in a complex world. We execute relentlessly today while keeping a precise vision for tomorrow. We prioritize only what truly matters, combining speed with wisdom and discipline with creativity. Many rely on our leadership, and we take that trust seriously.
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Playing to Win, Together
We operate like a professional sports team, driven, focused, and united in our pursuit of excellence. We play to win at the highest levels, setting uncompromising standards and holding ourselves accountable. We speak with candor, value direct feedback, and respect diversity in all its forms. We cultivate meaningful relationships built on trust, equality, and mutual respect because true strength comes from working together with heart, purpose, and shared vision.​​
